Under the order, gambling and betting companies will have to revise their promotional terms and conditions and use more appropriate language in order to make sure their ads do not imply that a certain promotional offer is free when it is actually not. Sports Betting Operator Forced to Alter Marketing Language to Stop Misleading PuntersĪs mentioned above, the Pennsylvania gambling regulatory body approached licensed sports betting operators by sending an email informing them of the regulatory change. Only days ago, the Pennsylvania Gaming Control Board (PGCB) joined a large number of US states by ordering local sportsbook operators to stop using “free bet”, “free play”, and “risk-free bet”, or any other similar wording that could imply that the offer of the sports betting operator is not associated with risk. As a result, sports betting operations will have to stop using certain words and phrases in their advertising and marketing materials. Reportedly, the controversial issue has triggered some changes in the state of Pennsylvania. Apparently, there is still some level of risk, and the money is not really returned to the customers.
The wording used for this type of bets has been a controversial matter in the US lately because many state Governments and local regulatory bodies do not believe such promotion should be categorized as “free” or “risk-free”. Of course, there is a catch – the punter needs to place this first bet again. However, lately, the issue has received a slightly different meaning amid the US quickly growing sports betting industry, where a risk-free wager stands for a wager that would be returned to the punter in case they end up losing their first wager with a certain sports betting operator. Historically, the idea of risk-free bets (also known as free bets) is not new. So-called “risk-free” wagers have become a hot topic in the US, with a debate on the matter being underway now.
0 kommentar(er)
